PetLab Co. Packaging System Redesign

Founded in memory of Krystal by Chris and his friend Damian, PetLab Co.'s mission is to give dogs and their owners as much happy, healthy time together as possible. To help them achieve this, they've developed a vast range of pet supplements, made only with high quality, research-backed ingredients.

I always thought the identity of this company was fun and different, so I wanted to challenge myself by using ideas from the original packaging, and making the system stand out even more: keep current brand image by using illustration line work of dogs with a pop of color.

Overall, this is fun packaging that still looks like it is meant to improve the health of your dog. Meant to stand out from other pet probiotic supplement brands by being simple and modern, yet friendly. Lastly, it creates a clear visual system that can be used amongst all products.