Ben & Jerry's Redesign

Redesigned the iconic ice cream brand Ben and Jerry's as they have a strong focus on sustainability, including sourcing Fairtrade ingredients, reducing their carbon footprint, and advocating for environmental policies. This resonates with consumers who prioritize environmentally friendly products and companies.

The reason for this project was to enhance brand recognition and customer satisfaction for Ben & Jerry's. By making the packaging more distinctive and the stores more reflective of the brand's sustainability efforts, this would attract new customers and solidify the loyalty of existing ones. Furthermore, simplifying label information aims to make shopping quicker and more informative, catering to a consumer base that values transparency and ease.