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Logitech G- Builder

Project type

UI/UX, Brand Expansion, Business

Date

2023

Logitech is a brand that creates innovative and ergonomic tech for offices, workplaces, and even gaming. The G series line was built to compete with other gaming brands with their unique designs and compatibility. The G Builder is a way to compete with other brands, to customize gaming keyboards directly from the site and having them shipped straight to you. It is for those who want a custom board without the need to do it themselves.

This would be beneficial for the brand as creating a custom build is not only valuable but it can create a connection between the product, brand, and customer. The UI would show how expansive the customization options are for every type of gamer, suing current boards and materials the company has. The page will have the live changes shown, as well as a 3D model of the board being made to show the consumer their model before purchase.

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